[buddroyce]

(note: I thought I had posted this last week but I can't seem to see it so I'm reposting this just in case)

Staten Island, N.Y., May 6, 2019 – DiMarzio, Inc. announces the release of the Sugar Chakra™ (DP427) pickup for electric guitars. The Sugar Chakra™ was developed for Phil Collen of Def Leppard.

An iconic player needs iconic pickups; that’s why world-renowned guitarist, Phil Collen, has used DiMarzio pickups exclusively for over 40 years. When he asks a question that starts with “What if …?,” you make it happen!

Phil wanted a single coil sized pickup with the weight and attack of a full-sized humbucker, yet still retaining clarity.

Sugar Chakra™ is a thick, creamy pickup with crunchy mids, designed to feel like a full-sized humbucker in single coil form. The top end is smooth with mids that bite just enough to cut through the mix.

Phil road tested the Sugar Chakra™ on the G3 tour with Joe Satriani and John Petrucci. He says, “It’s just really clear and precise but it’s got all the balls and the fire power. It’s gonna be awesome as a new addition to the DiMarzio family.”

DiMarzio’s Sugar Chakra™ is made in the U.S.A. and may now be ordered for immediate delivery. Suggested List Price is $119.99 (MAP $84.99). For more information about the new Sugar Chakra™ pickup, please visit our website at www.dimarzio.com.

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[buddroyce]

I should ask has anyone had a chance to try this pickup?

It sounds like something that would appeal to a lot of folks here.

[DarthPhineas]

Description sounds interesting. Name is a little funky. At about $95 street price (before s/h), I’m guessing people that do shell out for it will have a degree of confidence bias.

They’ve been meaning some interesting choices with new products this year.

[gtrjunior]

I’d love to see a neck version of this pickup.